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Guitar Player Magazine review of Asher Ultra Tone

Thursday, August 13, 2009
Pick up the latest issue of Guitar Player Magazine (Oct. 2009 with Steve Vai on the cover) to read the impressive 2-page review of the Asher Ultra Tone T Deluxe electric guitar. Check the Reviews/Articles link on our website to read the full review. Congratulations Bill on your hard work!

Asher Guitar on latest cover of Guitar Player Magazine

Monday, June 1, 2009
Ben Harper and his Relentless7 wingman Jason Mozersky grace the cover of the July 2009 issue of Guitar Player Magazine (out on stands now). Front and center, however, on Ben's lap is his gorgeous cherry burst Asher Ben Harper Series II lap steel. The cover story, titled "Stripped Down and Amped Up" gives an in-depth look into the evolution, inspiration, and gear that contributed to the "gnarly hooks and transcendent tones" on "White Lies For Dark Times" - Ben Harper's first album with Relentless7. He talks about his challenging career-long quest to find tone that inspires him - which he may have found with his Asher guitar/Dumble amp combination. His signature Asher is his workhorse in Relentless7, and according to GP, features some of his "best sounding and most memorable guitar playing." Also worth mentioning, Ben Harper and Relentless7 newly released 2-disc album titled, "White Lies for Dark Times," includes amazing documentary footage of the band with him ripping on his Asher lap steel. It also has the Shimmer and Shine video featuring the Asher lap steel. This is a serious rock record that has all the power and energy of his live shows.

BEN HARPER LIMITED EDITION MODEL: SOLD OUT!! more news...read on....

Friday, May 15, 2009
Going...going...GONE!! 

The 100 Ben Harper Model Series II Limited Edition lap steels have sold out! It has been a really fun journey with this limited edition - gaining much exposure and inquiries from all over the world. 

For those of you who regret not being able to snag one,  another opportunity awaits you next year. Bill and Ben have decided that this lap steel design is to important to end here - The continuation will be Ben Harper's signature model with just a few subtle changes to keep the first 100 unique, prized, and collectable.  This lap steel will now be a standard model that Asher and Harper will continue to offer to lap steel enthusiasts for generations to come. No exact details have emerged regarding the new tweaks and upgrades, but as soon as Bill and Ben make it official we will let you know!

And as a final sweet goodbye to the production run of the Ben Harper Series II Limited Edition, we were overjoyed by the news that it will grace the cover (and cover story) of an upcoming Guitar Player magazine. Of course, the story will revolve around Ben's music and his new killer band the Relentless 7, but according to Ben, his Asher lap steel is "the best, most amazing lap steel he has ever played."

Those are some powerful words. Thanks Ben for all your support, inspiration and music! And thank you to everyone who is intrigued by the lap steel, and wants to learn more about it to continue its future.

ONLY THREE LEFT....Ben Harper Limited Editions...get one now!

Thursday, March 19, 2009
Hey everyone....just wanted to let you know that there are only THREE Ben Harper Series II Limited Edition lap steels left - yes THREE. So, my point is, if you want one - call us ASAP. 310-821-2888. A $1400 deposit is required, then the remaining balance when the guitar is ready to ship to you. There is about a 4 month lead time as of now.

Yep, we are nearing the end of the 100 instrument production run. We've churned out some really killer stuff, had some really great feedback. These guitars will surely retain their value and playability for years to come.


Another Asher joins the crew!

Wednesday, February 25, 2009
We are so happy that Robert Asher is back working with Asher Guitars!! Welcome back Robert! Robert, who is Bill's younger brother, worked with us 4 years ago performing repairs and doing specialty guitar work. He left for awhile to pursue other interests, but now he's back!

Robert is an incredibly creative artist with a great eye for detail. He is formally educated at Otis Parsons School of Art and Design in Los Angeles, and has remained creative ever since.  We are glad to have him back on our guitar team.

Asher in new book titled "With Strings Attached: The Art and Beauty of Vintage Guitars"

Friday, February 6, 2009
Bill Asher is featured in yet another book titled "With Strings Attached: The Art and Beauty of Vintage Guitars," by best-selling author and guitar collector Jonathan Kellerman. This book, which highlights Kellerman's favorites in his world-class collection of guitars, contains lavish photos, fun histories and personal anecdotes.  Asher is the first featured guitar builder in the book (thanks to a last name starting in A) and contains a beautiful photograph of a Ben Harper Series I Limited Edition lap steel that Asher custom build for Kellerman. It has abalone trim throughout, gold hardware and a stain finish over crazy curly koa wood. It is stunning. This is a great hard-back collectors book for anyone who can appreciate art or music. With Strings Attached  can be found at all major book stores including Barnes and Noble and Amazon. 

Check out the Asher Guitars articles and reviews page to read what Kellerman wrote about his Asher guitar. www.asherguitars.com

Bruce Bouton and His Awesome Asher

Friday, October 31, 2008
Two-time CMA Award winner Bruce Bouton has some pretty nice things to say about his Asher Electro Hawaiian Junior, which he is currently on tour with Reba McEntire and Kelly Clarkson (2 Worlds 2 Voices tour). 

This is what he wrote on the Steel Guitar Forum:
“We put a couple of Lollar Imperial humbuckers in and it sounds wonderful. I also had Tim Scheerhorn install a "Belly Bar' so I can play standing up. The Guitar looks and sounds great. I use it for the slide stuff that i do with Reba and Kelly. The more I play it the more I love it. The long scale rocks.”
Check here for tour dates: http://www.reba.com/tour/

Happy Touring!


Michael @Asher Guitars

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